Privacy Policy

Last updated: 15 October 2026

1. Introduction

MART LINES NW LTD, trading as Martlines NW (“we”, “us”, or “our”), respects your privacy and is committed to handling personal information responsibly.

This Privacy Policy explains how we collect, use, store, disclose, and protect personal information when you visit https://martlinenw.com/, contact us, interact with our website, use affiliate links, or purchase products directly from us, where direct sales are available.

We handle personal information in accordance with applicable data protection laws, including the UK GDPR, the Data Protection Act 2018, and the EU GDPR where applicable.

2. Data Controller and Business Information

For the purposes of applicable data protection laws, the data controller is:

For privacy enquiries, requests concerning your personal information, or questions about this Privacy Policy, please email info@martlinenw.com.

Where applicable, we will identify any separate organisation responsible for processing your information in connection with a particular service.

3. Personal Information We Collect

The information we collect depends on how you use our website and which services are enabled.

A. Technical and Website Usage Information

When you visit our website, certain information may be collected automatically, including:

  • Internet Protocol (IP) address.

  • Browser type, operating system, and device information.

  • Date, time, and duration of visits.

  • Pages viewed, links clicked, and interactions with website features.

  • Referring website or source.

  • Approximate location inferred from technical information.

  • Cookie identifiers and similar online identifiers, where applicable.

We use this information to operate and secure the website, diagnose technical problems, understand website performance, and improve functionality. Analytics and non-essential tracking will be used subject to applicable consent requirements.

B. Information You Provide

When you contact us, complete a form, subscribe to updates, or otherwise communicate with us, we may collect:

  • Your name.

  • Email address.

  • The information contained in your message.

  • Any other information you voluntarily provide.

We use this information to respond to enquiries, provide support, manage subscriptions where offered, and maintain relevant communication records.

C. Direct Purchase and Order Information

If you purchase a product directly from MART LINES NW LTD, we may collect information necessary to process and fulfil your order, including:

  • Name and billing details.

  • Delivery address.

  • Email address and, where necessary, telephone number.

  • Products ordered, order value, and order history.

  • Payment status, transaction references, and refund information.

  • Relevant delivery, returns, and customer service communications.

Payment card details are generally handled by the relevant payment provider. We do not claim to store complete payment card details unless our actual payment arrangements require and permit us to do so.

D. Affiliate Referral Information

If you click an affiliate link, the relevant retailer or affiliate programme may use cookies, referral identifiers, or similar technologies to attribute a visit or purchase to our website.

Depending on the programme, we may receive limited reporting information, such as clicks, referrals, or qualifying purchases. We do not necessarily receive the identity or payment details of customers who purchase from an external retailer.

E. Information from Other Sources

Where permitted by law, we may receive limited information from service providers, affiliate networks, payment providers, or other organisations involved in operating our services.

We will use such information only for relevant and lawful purposes.

4. Purposes and Legal Bases for Processing

We process personal information only where we have an applicable legal basis.

Depending on the circumstances, our purposes and legal bases may include:

  • Operating and securing the website: legitimate interests in maintaining a functional, secure website, or another applicable legal basis.

  • Responding to enquiries: taking steps at your request, performing a contract where applicable, or pursuing legitimate interests in providing customer support.

  • Processing direct orders: performing our contract with you and taking pre-contractual steps.

  • Payments, refunds, and delivery: performing a contract and complying with applicable legal obligations.

  • Accounting and record keeping: complying with legal obligations.

  • Fraud prevention and website security: complying with legal obligations or pursuing legitimate interests, where permitted.

  • Website analytics: consent where required, or another lawful basis where permitted.

  • Affiliate referral tracking: consent where required by applicable cookie and privacy laws, together with any other required legal basis.

  • Marketing communications: consent where required, or another lawful basis where legally permitted.

Where we rely on legitimate interests, those interests may include website security, service improvement, and the effective operation of our business. We consider applicable rights and interests when relying on this basis.

Where consent is required, refusing or withdrawing consent will not affect the lawfulness of processing carried out before withdrawal.

5. Cookies and Similar Technologies

Our website may use cookies and similar technologies for:

  • Essential website functionality and security.

  • Remembering preferences.

  • Measuring website performance and usage.

  • Affiliate referral attribution.

  • Other analytics or advertising purposes, if enabled.

Strictly necessary technologies may be used where permitted by law. Non-essential cookies and similar technologies will not be activated before consent where applicable law requires prior consent.

You can manage your preferences through the cookie consent controls available on our website. You may also adjust cookie settings in your browser, although blocking certain cookies may affect website functionality.

For further information, see our Cookie Policy:

Cookie Policy: [Insert the URL of the separate Cookie Policy page]

The specific cookies, providers, purposes, and retention periods used on our website should be listed in that policy or in the cookie preference tool, as appropriate.

6. Service Providers and Recipients

We may disclose personal information to service providers where necessary to operate our website, provide services, fulfil orders, or meet legal obligations.

Depending on the services actually enabled on our website, these recipients may include:

  • Website hosting and infrastructure: [Insert actual hosting provider].

  • Website platform and essential plugins: [Insert actual platform and relevant providers].

  • Analytics and performance measurement: [Insert actual analytics provider, if used].

  • Payment processing: [Insert actual payment provider, if direct payments are accepted].

  • Order fulfilment and delivery: [Insert actual fulfilment or delivery providers, if applicable].

  • Email and customer support: [Insert actual email, newsletter, or support provider, if used].

  • Cookie consent management: [Insert actual consent management provider, if used].

  • Affiliate networks and retailers: the relevant partners responsible for affiliate referral tracking and external purchases.

  • Professional advisers and public authorities: where reasonably necessary or legally required.

We do not intend this list to suggest that every listed service is currently in use. Before publishing this policy, we will identify the providers actually used and update the list accordingly.

Service providers may process information on our behalf under appropriate contractual arrangements where required by law. Some third-party retailers and other organisations may act as independent controllers under their own privacy policies.

We do not sell personal information as described in this policy. If our data practices change, we will update this Privacy Policy and provide any notices or choices required by law.

7. Affiliate Links and External Websites

Some pages on Martlines NW contain affiliate links. If you click one of these links, you may be redirected to an external retailer or affiliate partner.

That organisation may collect information directly from you and may use cookies or similar technologies in accordance with its own privacy policy and applicable law.

When you buy from an external retailer, that retailer is generally responsible for handling your order, payment, delivery, returns, and associated customer information. Please review the retailer’s terms and privacy policy before making a purchase.

Our Affiliate Disclosure is available here:

https://martlinenw.com/affiliate-disclosure-2/

We are not responsible for the privacy practices of external websites that we do not control.

8. International Data Transfers

MART LINES NW LTD is registered in England and Wales. Depending on the providers and services used, personal information may be processed in the United Kingdom, the European Economic Area, or other countries.

Where personal information is transferred internationally, we will take the steps required by applicable data protection law. These may include relying on an adequacy decision, using approved contractual safeguards, or implementing another lawful transfer mechanism.

You may contact us at info@martlinenw.com for further information about applicable safeguards, subject to any legal restrictions.

The actual countries involved depend on the providers used and their data processing arrangements.

9. Data Retention

We retain personal information only for as long as reasonably necessary for the purposes for which it was collected, including providing services, fulfilling orders, maintaining business records, resolving disputes, and complying with legal obligations.

Retention periods depend on the category of information and applicable legal requirements. Our general approach is as follows:

  • Enquiries and customer support: retained for the period needed to respond and manage the enquiry, with longer retention where required to resolve disputes or maintain relevant records.

  • Order, invoicing, and accounting records: retained for the periods required by applicable tax, accounting, and other legal requirements.

  • Marketing subscriptions: retained until you unsubscribe or the information is no longer needed, subject to any records we must retain to document your preferences.

  • Website logs and security records: retained for a limited period appropriate to security, troubleshooting, and operational needs.

  • Analytics and cookie information: retained according to the settings and retention periods of the relevant tools and your consent choices, where applicable.

  • Consent and preference records: retained as necessary to demonstrate compliance with applicable requirements.

These are general categories, not fixed retention periods. We will establish and apply specific periods based on our actual systems, legal obligations, and operational needs. When information is no longer needed, we will delete it or securely anonymise it where appropriate.

10. Data Security

We use reasonable technical and organisational measures designed to protect personal information against unauthorised access, accidental loss, alteration, misuse, or disclosure.

These measures may include access controls, appropriate security settings, software updates, and the use of reputable service providers.

No method of transmitting or storing information online can be guaranteed to be completely secure. We therefore cannot promise absolute security.

11. Your Privacy Rights

Depending on your location and the applicable law, you may have the right to:

  • Request access to personal information we hold about you.

  • Request correction of inaccurate or incomplete information.

  • Request deletion of personal information in certain circumstances.

  • Request restriction of certain processing.

  • Object to processing based on legitimate interests or to certain direct marketing.

  • Request a portable copy of certain information.

  • Withdraw consent where processing is based on consent.

  • Complain to the relevant data protection authority.

These rights are subject to applicable legal conditions and exceptions. We may need to verify your identity before responding to a request.

To exercise your rights, contact:

Email: info@martlinenw.com

We will respond within the timeframe required by applicable law.

If you are in the United Kingdom, you may complain to the Information Commissioner’s Office (ICO). If you are in the European Economic Area, you may contact the data protection authority in your country of residence, workplace, or the place of the alleged infringement, as applicable.

12. Marketing Communications

If we offer newsletters or marketing communications, we will send them in accordance with applicable marketing and data protection laws.

You can unsubscribe using the link included in a marketing email, where provided, or by contacting info@martlinenw.com.

Unsubscribing from marketing will not prevent us from sending necessary service messages relating to an order or other existing transaction.

13. Children’s Privacy

Our website is not intended to knowingly collect personal information from children where parental consent or other legal requirements apply.

If you believe a child has provided personal information inappropriately, please contact us at info@martlinenw.com so that we can review the matter and take appropriate steps.

14. Changes to This Privacy Policy

We may update this Privacy Policy to reflect changes to our website, services, data processing activities, service providers, or legal requirements.

Any updates will be published on this page with a revised “Last updated” date. Where required by law, we will provide additional notice or seek consent for material changes.

15. Contact Us

For questions about this Privacy Policy, our data practices, or your privacy rights, please contact:

MART LINES NW LTD
Trading as Martlines NW
40 Linacre Lane, Bootle, England, L20 5AH, United Kingdom
Company number: 17189325
Email: info@martlinenw.com
Website: https://martlinenw.com/

Please do not include payment card details or other unnecessary sensitive information in your email.